About


Swagg Sports, LLC is a premier black-owned sports & entertainment enterprise headquartered in the Washington, DC metropolitan area. Our mission is to create unique opportunities and provide innovative solutions for clients by empowering athletes to build their own legacy through our agent representation, business strategy, community relations and sports management services .


What is Swagg?

swag•ger | v. to walk or behave in a very confident manner.

The Dictionary

swagg | n. an invaluable, unique, and expressive characteristic that differentiates a person from others.

Shannon Nichele, CEO

Pressure is a privilege.

Billie Jean King

Women In Sports. Let’s Build Together.